The situation
La Scienza del Risveglio is Daniela Cristina Napoletano’s project: a publishing portal devoted to awareness, neuroscience applied to well-being, and inner growth. The initial need was a proper digital space to release a film about the awakening of consciousness. The project, built entirely from scratch, also had to be able to grow beyond that first piece of content and become a place for editorial material, courses, films, members-only content and programmes for registered users.
The approach
We coordinated and built the whole ecosystem: project strategy and coordination, information architecture, the WordPress site, SEO organisation of the content, logo, branding and visual identity, members’ area, annual membership, payments via PayPal and Stripe, restricted access to films, articles and courses, a magazine with public content, e-commerce, CRM and automations, and the launch and initial coordination of Facebook, Instagram and YouTube.
The result
What began as a need tied to a single film became a publishing, learning and membership platform. It brings together 760 registered subscribers and has handled more than 200 orders across courses and events, with membership, online payments and access to members-only content.
Turning a narrow need — giving a film a home — into an ecosystem that brings together public content, membership, courses, payments, automations and editorial channels.