The situation
Laura Rosicarelli is a holistic practitioner in Rome. Ayurvedic massage, Biocostellazioni, a path that began with yoga and grew between India, Indonesia, Colombia and Brazil. She needed a digital place able to welcome the people looking for her with the same calm she brings to the people in her treatments: no rush, no noise.
The approach
We took care of everything: website, graphic design, copy and photographs. A single page that reads like a slow breath, where images carry the same weight as words. Quotes from Gandhi and Castaneda open and close the page; in between, Laura’s biography and her disciplines, told in simple, direct language.
The result
An essential, coherent space where photographs and words speak the same language. People who land on the site get to know Laura before they’ve even met her: her story, the way she works, the meaning of what she does.